A big part of what we do here at Launchspace is producing photos that will capture the attention of our clients’ customers. From styling to post-processing, we make sure every photo will be engaging to the intended market. Here are some tips from our resident photographer, Kris, to guide you on how to capture great photos for your brand’s IG feed, passion project, or just about anything you want good images for:
Know your camera settings
First things first! Before you start clicking that shoot button, you need to know first how to use your weapon—the camera. As a basic rule, you have to study the exposure triangle and how its elements—shutter speed, aperture, and ISO—work together. Knowing these elements by heart will help you achieve how you want your photos to look like. And don’t be afraid to shoot in manual mode! Doing so will give you control of your photos better than relying on the camera’s decisions.
Lighting is key
Have you heard of the golden hour? It is referred to as the period of daytime shortly after sunrise or before sunset. Actor Dean Bottrell said, “Shoot portraits and landscapes in the golden hours — the light is softer and the colours are more vibrant.” Take advantage of the magic of the golden hour to capture beautiful images and use shadows to create a dramatic effect!
Use a reflector or diffuser
You’re done with your shoot. You turn your laptop on and choose your best shots. You start editing each photo in Lightroom until… you realize it is taking you too long to edit the shadows in some photos. “I should have used the reflector,” you tell yourself. Sounds familiar?
With that, tip #3 is to never underestimate the power of reflectors and diffusers! Reflectors bounce light and eliminate shadows, while diffusers soften light and reduce glare and harsh shadows. Don’t forget to bring these essentials on your next shoot! They might just save you time and help you achieve the photos that you want.
Post-process to enhance your photos
Learning how to post-process can help you enhance your photos and come up with the best images possible. Try installing software like Adobe Lightroom or Adobe Photoshop on your PC or download apps like Lightroom Mobile, Snapseed, or VSCO on your phone to get you started.
Practice, practice, practice!
Just like most things, learning how to take good photos doesn’t just happen overnight. Great things take time, so be patient with yourself and enjoy the process of learning and getting a feel of photography. Feel free to experiment and find your own style. Bring your camera with you to events, family vacations, gigs, or anywhere you feel like capturing moments you want to remember for as long as you want to.